Okay, this is making me really sick, so I need to talk about it.
MLB announced the winners of their Dream Job contest a while ago (and know that everything I say about them is not personal to the actual winners. I don’t know them. I’m just speaking about the image this whole project has, in my opinion.), I guess, but I missed the news until today (and I never miss news. Let’s just say there hasn’t been that much buzz around it). So I guess it’s a “Fan Cave” (aka Man Cave) in New York where two 30 something guys sit and watch baseball games and you can walk by and stick your nose to the glass and watch them watch baseball games, if you so please.
And get this: Victoria’s Secret models visit them.
I consider myself a serious female MLB fan and that video of Chanel Iman at the “Cave”? It screams “this is the role girls play in MLB”.
Iman may really be a Yankees fan… but was there any Bronx Bombers analysis from her? Or just her blowin’ a kiss?
I mean, was the job ever even open to a women? One would think they had this planned out, that they were going to call them the “cavemen” and everything. Duh, not “cavewoman”. And even if they were going to choose a man, why that demographic? These guys are not in a growth field, to speak marketing strategy for a minute. As far as I can tell, they aren’t even funny in the frat house sense of the word and they certainly don’t have any interesting opinions. These are the guys who I move a few seats away from at the game, because they drink too many beers and spit sunflower seeds at me. Later in the game, I correct them when they start talking stats (true story).
I honestly think MLB fans of either gender should be offended by this representation of us.
If this is the image MLB wants to produce for themselves, fine. Go right ahead. But it’s a giant mistake. The world is moving forward and this project is profoundly un-vibrant not to mention offensive.
MLB seems late to the party that you gotta be trendy, interesting and current. I hope they get clued in sooner rather than later or I am becoming a hockey fan.
Geez. I’m kidding.